INVESTMENT OPPORTUNITIES
Tourism and health
A glance at Barranquilla and the state of Atlantico
Atlántico Tourism

  • Strategic location in the Caribbean region in the epicenter of Colombia's par excellence tourist region (Cartagena and Santa Marta)

  • International Airport Ernesto Cortissoz offer daily international flights from Miami that connect Barranquilla with the rest of the world, giving us the opportunity of having access to more than 150 destinations in 47 countries

  • The world trend of globalization and international business has encouraged investors to seek new markets like Barranquilla given its permanent economic and social growth. For this reason, the city has started to develop a wider offer in the hotel industry in order to assist tourists seeking businesses, who represent a 57% from the foreign tourists that stay in hotels. During the last year hotel chains such as Hilton, Wyndham, Estelar, Holiday Inn, Sheraton, Sonesta y Royal have decided to establish themselves in Barranquilla given the potential the city has

  • The state of Atlántico have more than 32 institutions for technical, professional and specialized education offering qualified human resources for the sector

  • According to the last population census of DANE, Barranquilla has the second highest concentration of bilingualism in the country (6,6% from the people has English bilingual formation in the country). The most studied languages in the city are English, French, German and Portuguese

  • An ambitious urban recuperation program developed in the city has become in attractions that complement the tourist offer of the city. The program includes the recuperation of places such as the historical center of the city and the development of La Loma through the construction of La Avenida del Río (River's Avenue) and the event and conventions center Puerta de Oro

  • A cultural events offer like Barranquilla's Carnival, named as Masterpiece of Oral Heritage and Intangible of Humanity by UNESCO, Barranqui-Jazz, Sabor Barranquilla, Carnaval de las Artes and Plataforma K, among others. The new Parque Cultural del Caribe also offers an interesting offer of weekly events for cultural tourism

  • Important market for tourist projects development. The city has a great potential for developing a variety of activities around cultural, business, purchasing, health, sports, events and conventions tourism

  • Barranquilla offers an excellent business environment ranking 8th among the Ten Latin American Cities of the Future (fDi Magazine 2014)


  • Health Tourism

  • The sector of tourism in Colombia is concentrated in curative and aesthetic medicine. According to PTP goals (Productive Transformation Program) it is expected that by 2032 the country is able to catch at least 2,8 million in health tourists and in the same way generate at least USD$6,3 billion in revenues

  • Specialties such as ophthalmology, cardiology, reconstructive plastic surgery and orthopedic surgery are the most requested by international patients. Colombia is recognized as the first country in Latin America in provision of health services over countries such as Costa Rica, Brazil and Argentina thanks to the coordination of the different agents of World Health Organization (WHO). In 2014, more than 31.000 get moved with the purpose of obtaining medical attention

  • The PTP program has identified the group of great cities that comply with the integration chain of health services and international quality and Barranquilla belongs to this group. The city has approximately 1.000 companies dedicated to the health sector, including firms such as the Ophthalmological Center Carriazo and well-being centers like Genavie who are certified and trained to provide its services to international patients. Additionally, PortoAzul clinic started to operate in 2013, becoming in the first accredited Free Trade Zone in the Colombian Caribbean Coast

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