{"id":17943,"date":"2024-10-04T11:32:11","date_gmt":"2024-10-04T16:32:11","guid":{"rendered":"https:\/\/probarranquilla.org\/?p=17943"},"modified":"2024-10-04T11:32:15","modified_gmt":"2024-10-04T16:32:15","slug":"barranquilla-fortalece-su-posicionamiento-como-destino-clave-para-el-turismo-de-reuniones-en-fit-argentina-2024","status":"publish","type":"post","link":"https:\/\/probarranquilla.org\/en\/barranquilla-fortalece-su-posicionamiento-como-destino-clave-para-el-turismo-de-reuniones-en-fit-argentina-2024\/","title":{"rendered":"Barranquilla fortalece su posicionamiento como destino clave para el turismo de reuniones en FIT Argentina 2024"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><em>En el marco de la Feria Internacional de Turismo de Am\u00e9rica Latina (FIT) que se llev\u00f3 a cabo en Argentina, ProBarranquilla particip\u00f3 en 19 reuniones con compradores internacionales de la industria del turismo provenientes de pa\u00edses como Estados Unidos, Argentina y Brasil.<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Barranquilla, 2 de octubre de 2024.<\/strong> Barranquilla sigue posicion\u00e1ndose como un destino id\u00f3neo para el Turismo MICE (reuniones, incentivos, conferencias y exposiciones) en la Feria Internacional de Turismo de Am\u00e9rica Latina (FIT) en Argentina, que se llev\u00f3 a cabo del 28 de septiembre al 01 de octubre en Buenos Aires. Este evento, considerado uno de los tres m\u00e1s importantes del mundo en materia de turismo, reuni\u00f3 a m\u00e1s de 1,870 expositores de 50 pa\u00edses y cont\u00f3 con la participaci\u00f3n de m\u00e1s de 135.000 asistentes.<\/p>\n\n\n\n<p>ProBarranquilla, de la mano de la Gobernaci\u00f3n del Atl\u00e1ntico represent\u00f3 al destino en el stand de la marca pa\u00eds, liderado por ProColombia, junto a 25 empresas del sector tur\u00edstico de Colombia. Entre ellas, destac\u00f3 la presencia del Hotel Marriott de Barranquilla, promoviendo la oferta hotelera.<\/p>\n\n\n\n<p>En el marco de la feria, ProBarranquilla hizo parte de la rueda de negocios, donde gestion\u00f3 19 reuniones con compradores internacionales de la industria del turismo provenientes de pa\u00edses como Estados Unidos, Argentina y Brasil.<\/p>\n\n\n\n<p>&#8220;Participar en ferias internacionales como FIT Argentina es clave para conectar con el turismo global y con los actores m\u00e1s relevantes de la industria, lo que nos permite atraer eventos de gran envergadura al departamento del Atl\u00e1ntico. Estos espacios nos brindan la oportunidad de mostrar al mundo nuestra propuesta de valor y reforzar la imagen de Barranquilla como un destino estrat\u00e9gico para la realizaci\u00f3n de ferias, congresos y conferencias&#8221;, afirm\u00f3 Erika Grau, gerente de turismo de reuniones de ProBarranquilla.<\/p>\n\n\n\n<p>Entre las reuniones m\u00e1s destacadas de la jornada, se llev\u00f3 a cabo un encuentro con Visit Argentina y el Bur\u00f3 de Buenos Aires, con el objetivo de explorar alianzas multi-destino para promocionar nuestras ofertas tur\u00edsticas de manera conjunta. En los \u00faltimos cinco a\u00f1os (2019-2024), 7,688 argentinos han visitado el departamento del Atl\u00e1ntico, posicionando a Argentina como el quinto pa\u00eds de Am\u00e9rica del Sur en n\u00famero de turistas en esta regi\u00f3n, lo que representa el 4.45% del total de visitantes. A trav\u00e9s de estas colaboraciones, buscamos aumentar el flujo de turistas entre Colombia y Argentina y facilitar la llegada de nuevas rutas a\u00e9reas que fortalezcan la conexi\u00f3n entre ambos destinos.<\/p>\n\n\n\n<p>Asimismo, como parte de la estrategia de posicionamiento del destino, ProBarranquilla llev\u00f3 a cabo una serie de reuniones con la Asociaci\u00f3n Internacional de Congresos y Convenciones (ICCA), con sede en Buenos Aires. Estas conversaciones tuvieron como objetivo buscar el apoyo de la entidad en la conexi\u00f3n con asociaciones m\u00e9dico-cient\u00edficas que organizan eventos rotativos a nivel internacional.<\/p>\n\n\n\n<p><strong>Impacto del turismo de negocios en Barranquilla<\/strong><\/p>\n\n\n\n<p>En los \u00faltimos siete a\u00f1os, ProBarranquilla ha sido clave en la atracci\u00f3n de m\u00e1s de 80 eventos, movilizando a cerca de 75,000 visitantes y generando un impacto econ\u00f3mico superior a los USD 60 millones en consumo de productos y servicios. Estos logros son el resultado de una s\u00f3lida estrategia de promoci\u00f3n y captaci\u00f3n de eventos, que ha consolidado a Barranquilla como un referente tanto a nivel nacional como internacional en el turismo de reuniones.<\/p>\n\n\n\n<p><strong>About ProBarranquilla&nbsp;<\/strong><\/p>\n\n\n\n<p>Desde hace m\u00e1s de 35 a\u00f1os ProBarranquilla trabaja por generar prosperidad en Barranquilla, el Atl\u00e1ntico y su \u00e1rea de influencia econ\u00f3mica. Su gesti\u00f3n actual se enfoca en tres ejes estrat\u00e9gicos: la atracci\u00f3n y retenci\u00f3n de inversiones, la promoci\u00f3n del destino como id\u00f3neo para el turismo de negocios y la gesti\u00f3n de un entorno favorable para los negocios.&nbsp;<\/p>\n\n\n\n<p><strong><em><u>Para m\u00e1s informaci\u00f3n cont\u00e1ctanos<\/u><\/em><\/strong><em><u>:&nbsp;<\/u><\/em><\/p>\n\n\n\n<p>Nathalie Daccarett Armijo&nbsp;<\/p>\n\n\n\n<p>Gerente de Comunicaciones ProBarranquilla&nbsp;<\/p>\n\n\n\n<p>+57 3106334361<\/p>\n\n\n\n<p><a href=\"mailto:nathalie.daccarett@probarranquilla.org\">nathalie.daccarett@probarranquilla.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Barranquilla, 2 de octubre de 2024. Barranquilla sigue posicion\u00e1ndose como un destino id\u00f3neo para el Turismo MICE (reuniones, incentivos, conferencias y exposiciones) en la Feria Internacional de Turismo de Am\u00e9rica Latina (FIT) en Argentina, que se llev\u00f3 a cabo del [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":""},"categories":[257],"tags":[],"class_list":["post-17943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-probarranquilla"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barranquilla fortalece su posicionamiento como destino clave para el turismo de reuniones en FIT Argentina 2024 | ProBarranquilla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/probarranquilla.org\/en\/barranquilla-fortalece-su-posicionamiento-como-destino-clave-para-el-turismo-de-reuniones-en-fit-argentina-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barranquilla fortalece su posicionamiento como destino clave para el turismo de reuniones en FIT Argentina 2024 | ProBarranquilla\" \/>\n<meta property=\"og:description\" content=\"Barranquilla, 2 de octubre de 2024. 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